Recently was tasked with producing interesting visuals based around flowers. The client wanted them displayed in a cosmetics store on LED screens that wrapped around the interior building. The challenge was to find away of producing videos that worked in this format, so the footage passed from one screen to the next, creating a peaceful, engaging, colourful and interesting backdrop to draw people up the ecalators into the store.
I decided to have all the movement moving from left to right or vise-versa to accompany the movement of the escalator, moving with the customer as they travel into the store. This involved shooting everything on its side. Assisted by Neal Grundy, we filmed variations of different flowers using water, flower, paint and inks filming at 240fps.
Watch below a concept film called colours displaying some of the finished shots with compositing and effects.